Fiat Re-Enters the American Market with Style.... Fiat Drive-In Event in Times Square

The American car industry has long felt the void of a stylish and affordable vehicle. Until Now....

Italian car manufacturer Fiat has re-entered the US market after 20 years and plans to revolutionize the way we fashionistas think about our vehicles. It's not just about the bigger is better mantra at Fiat. The sleek, ingenuous design of the Fiat (500 & 500C) is comprised of three exciting models, The Pop, The Sport and The Lounge. Fashionistas can head to www.fiat.usa and build their own vehicle with a selection of 14 exteriors and 12 interiors to customize a vehicle that suits their personal specifications.

Yesterday I had the opportunity to attend the Fiat "Drive-In" Event, which kicked off in fashionable Times Square. The event was a part of the Fiat "Simply More" Campaign. Attendees were treated to an afternoon of Espresso, Gelato and Italian inspired treats in honor of the 50 year old brand.

Peek in on my interview with Fiat Head and Fellow Fashionista Lara Soave in a few.....